If you do any kind of video marketing, you should definitely look into eZs3 video hosting services. Especially now that eZs3 has launched a series of HTML 5 player skins. This is a significant update because now, you can view your videos on mobile platforms that don’t support Adobe Flash. Specifically, this addresses a lack of Flash video on devices like Apple iPhone, iPod Touch and iPad.
So what exactly is eZs3?
eZs3 is a video hosting platform for Amazon’s S3 video storage and hosting service (the S3 stands for Simple Storage Service). While incredibly cheap and arguably a superior video hosting solution to YouTube for serious internet marketers, Amazon’s S3 is rather complicated to set up. That’s where eZs3 comes into play.
eZs3 acts as a control panel for Amazon’s S3 service. It provides an easy interface for uploading files to Amazon’s storage facilities, along with utilities to manage such files. But the key value to eZs3 is in the wide selection of video player skins and wrappers. Without a service like eZs3, you’d have to know how to create video player skins in Flash in order to embed your videos on your web pages. eZs3 takes care of this seamlessly for you through an easy setup interface. Once you select the player skin you’d like and the features and/or parameters you’d like to have included, the software automatically generates HTML or Javascript code that you simply copy-and-paste onto your web page. It’s that simple.
And of course, with the introduction of new HTML 5 players skins, embedding video onto your website and making it playable on Apple iPhones and iPads is as simple as pie.
So why choose eZs3 over YouTube?
The answer to that question depends on what you’re trying to achieve. If you are involved in heavy video marketing, then YouTube is a fine and necessary choice. With the right strategy, YouTube video marketing will drive hordes of traffic to your website. However, as you know, there are limitations. Video clips can’t be longer than 15 minutes. YouTube’s branding will be embedded into your video property and you have to play by their rules.
When you host your videos on a platform like Amazon S3 and eZs3, you control your media. The only limitations you have depend on your budget. And with Amazon’s incredibly cheap pricing structure, that won’t be an issue. Here’s the cost structure for hosting videos via Amazon S3:
eZs3 and Amazon S3 cost:
eZs3 monthly cost: $20
Amazon S3 pay-as-you-go cost:
Storage
$0.15 per GB-Month of storage used
Data Transfer
$0.10 per GB – all data transfer in
$0.18 per GB – first 10 TB / month data transfer out
$0.16 per GB – next 40 TB / month data transfer out
$0.13 per GB – data transfer out / month over 50 TB
Requests
$0.01 per 1,000 PUT or LIST requests
$0.01 per 10,000 GET and all other requests
As you can see from the table above, this is very affordable. If you record long webinars with Camtasia or Screenflow for Mac, for instance, this is the way to go (remember, YouTube won’t let you upload clips longer than 15 minutes). Also, when you host your own videos, you control the branding. Most of my training videos and sales videos are hosted via Amazon S3 and eZs3. They are also branded to my web assets exclusively.
If you’re looking for a solid video hosting solution without the limitations of YouTube or other free video hosting services, eZs3 is definitely worth a look and highly recommended.
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