I hate to break it to you, but if you thought Internet MLM lead generation was a slam-dunk ticket to the lifestyle of the rich and famous, you’ve got another thing coming. Don’t get me wrong, I am not trying to discourage anyone from learning and shifting their business model to leverage the power of Internet marketing. On the contrary, I advocate it. But let’s take a moment to set expectations, shall we.
The truth is that you’re going to encounter a gazillion web pages professing the wonders of building your MLM home based business on Internet. You’ll hear the popular party line boasting of hundreds of leads in a single day with this “secret” strategy or that “magic” sauce. You’ll undoubtedly be baited to download the never-before-revealed “secret scrolls” of top internet marketers that put you one click away from duplicating their Internet success.
But guess what? The same way hounding your limited circle of influence won’t work in the long run for 97% of network marketers, the numbers won’t just suddenly sway in your favor when you take your business online. Sure, the Internet definitely changes the landscape and greatly enhances the success ratio of network marketers who choose to learn how to market online the right way. But along with the promise of an “better” way to build your business comes the danger of believing it is “easy” to build your downline.
Look, I’m a traditional advertising professional by trade. A pretty darn good one with gold and silver hardware to prove it. In other words, I know a thing or two when it comes to marketing. But when I first got started marketing my network marketing business online I fell flat on my face for the first 4 months. Looking back I have no choice to admit I was lost and didn’t really know what I was doing. And it wasn’t until I put my personal ego aside and reached out for help that I was finally able to turn things around.
You see, the Internet is a mighty beast quite different from any other communication and marketing channel known to man. It rewards the brave, the driven, the visionary and even the opportunist. But it will crush the uninformed, the lazy, the procrastinator and the undisciplined.
Yes, there are many tools that will have you set up and running with websites, blogs, capture pages with funded proposals, videos and all kinds of other cool toys—all in just a few hours. But that’s not where the money is made. The money is made when you figure out how make those elements play nice together in a cohesive fashion. And in doing so, they must always fulfill the function of becoming an extension of you and your personal leadership qualities. That’s what branding and marketing is all about.
Learning how to do that is not difficult. And the tools and resources are there for you to dive in and hit the ground running. But you need three critical things to succeed.
- You need to harvest the correct mindset
- You need to mastermind with the right mentors
- You need to commit and take massive action
Ignore these and you’ll be swallowed alive and spit out like an annoying little hair ball. Unfortunately, most people will buy into the theory that the “tools” are all they need and skip fundamentals. Then, when results don’t show up, they throw their hands up in the air and cry “Scam! This doesn’t work!”
Understand that marketing your business online can be a life-changing decision. Online MLM lead generation isn’t difficult to learn or execute and it can make you very wealthy in a very short period of time. If you’re like David Wood and want to spend 18 hours a day doing article marketing, you too can go from living in a van and broke to building a multiple-six-figure income in 90 days. If you’re like Lawrence Tam and work your business part — hard — you too can generate 1,500 in a month and outperform full-time marketers by sticking to a consistent plan of action. These guys have both mastered the use of Internet marketing systems like MyLeadSystem Pro (MLSP) and built thriving businesses using the internet.
That said, these aren’t typical results for typical people. If your mindset is not right and you don’t have the right leadership to guide you, you’ve already lost the battle. So get informed. Get motivated. Team up with the right group of professionals and decide that the Internet is the right vehicle for you. Otherwise, skip it. Because like anything else, if you’re not fully invested you’re return will be limited at best.
