If you’re familiar with the true-and-tried fundamentals of attraction marketing, then you probably understand personal branding is positively crucial to your success. In a recent article, I talked about the power of personal branding and how it’s just as effective on a personal level as it is for the famous brands you and I interact with every day.
So, today I want to share a powerful but easy-to-use tool you can start using right now to instantly enhance and build upon your personal brand.
It’s called the Thesis for WordPress theme by DIYthemes, LLC. And if branding is all about perception, then Thesis is your proverbial ticket to setting yourself apart from every other “me-too” marketer practicing attraction marketing.
In case you’re not familiar with it, WordPress is a free web platform that has become a popular standard for blogging, content management (CMS) and even traditional style websites. It requires little-to-no programing knowledge and produces beautifully designed websites ranging from simple and functional to sophisticated and stunning.
In fact, I designed and built the entire Ionic Prospecting blog using the Thesis for WordPress theme. The configuration process was dead-simple and mostly involved clicking a few buttons to select layout, colors and overall structure. I then added a few HTML snippets further personalize the site to my taste.
Not bad if you think PHP is some kind of doctorate degree.
More importantly, Thesis is hands down the most robust SEO optimized platform you’ll find out there. Which means Google will love it and you right out of the box.
Sure, the native WordPress platform offers a tremendous variety of free themes you can easily download and activate with a mere click of a button. But Thesis will go much further by allowing you to design your site so that’s unique and fits your brand personality with similar push-button simplicity.
Believe me. Every successful blog, MLM focused or otherwise, leverages it’s own unique look and feel. It’s a critical part of the branding process and plays a major role in influencing audience perception. In fact, it’s important enough that I would highly recommend you pay someone to design your website or blog to ensure it projects professionalism and communicates trust.
Fortunately, you no longer have to spend hundreds to achieve professional design results. Check out the Thesis introductory video and gallery to get an overview of the framework. If you’re anything like me, you’ll quickly realize the power and simplicity of this tool makes it a no-brainer for anyone who’s serious about edifying and maintaining a strong brand perception.
To your continued success…
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